The Lilli doll, based on a cartoon in the "Bild Zeitung "newspaper, had long legs, a full bosom, and a coy look. On a trip to Switzerland in the summer of 1956, Ruth saw a doll in a Lucerne shop window that represented exactly what she had conceived of in her mind's eye. Ruth pitched the idea of an adult female doll with toenail and fingernail polish and great clothes to her husband and other company executives, but the concept made them squirm, especially the fact the doll would have a bosom, and they passed on it. ![]() They planned to move into the doll market, but wanted their doll to make a splash. ![]() By the early 1950s Mattel had already become "a big business" in the toy world. Within a year they were selling plastic doll furniture and by 1947 considered themselves in the toy business. In 1944 her husband Elliot Handler and a friend Harold "Matt" Matson had created Mattel Inc. Unlike other mothers she was in a great position to do something about her observation. Handler believed girls wanted to dream about being grown up and dressing in fashionable clothes. Most dolls at that time were in the form of babies and young children. In the early 1950s after noticing her daughter preferred playing with adult women paper dolls rather than ones representing children, Ruth realized that there was no real three-dimensional doll equivalent. "Barbie" was the brainchild of Ruth Handler. Orville and Frances Fox of Oshkosh purchased this original Barbie, along with a carrying case and lots of clothes, for their granddaughter Beth Fox of Madison to play with when she came to visit them at their home. Described as an older teenage girl "created of sturdy flesh-tone vinyl plastic," Barbie came in a black and white striped strapless swimsuit, sunglasses, earrings, and stiletto-heeled shoes. ![]() sold over 350,000 of the $3 doll in its first year, the daughters had had the final word. Generally mothers agreed, but for their daughters it was love at first sight. Doll buyers thought she was too mature and many refused to stock the doll in their stores. Source: Wisconsin Historical Museum accession file 1972.17īarbara "Barbie" Millicent Roberts, an 11.5" tall plastic doll with a voluptuous female body supposedly from the fictional town of Willows, Wisconsin, debuted at the International Toy Fair in 1959 to mixed reviews. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.Barbie in undergarment accessories. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. ![]() We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice.
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